Personal Brand Scope · Prepared for

Cozi Wanner

Montana

Ten years in, three markets with a fourth opening, and a builder in the family. We build your brand and your buyer first, then run your content off both of them every day.

01 / What's included

Four pillars, built in order.

Who you are and who you are selling to are two separate pieces of work, and we build both of them before we publish anything. Everything that goes out afterwards comes off that foundation.

Brand Strategy

A full study of who you are and the position you can hold across your Montana markets. Built in the first three weeks and reviewed every quarter.

Full brand study across every account you own
Competitive landscape across your markets
Category definition and positioning statement
Unique differentiator, defined and defensible
Emotional attributes and perception targets
Voice, tone and messaging framework
Narrative architecture, the story you repeat
Full Brand OS document

Avatar Strategy

Your buyer, modeled from real third party data rather than assumption. What they value, and what actually makes them pick up the phone to an agent.

Ideal client avatar, modeled and documented
Third party syndicated consumer and lifestyle panels
Psychographic profiling, values, motivations and status drivers
Demographic and household modeling by zip code and price band
Wealth, equity and life stage signals
Buying triggers and objections mapped to content
Platform and consumption behavior per avatar
Buyers, sellers and new construction treated separately

Social Storytelling

Instagram and Facebook, fully managed. You shoot on your phone, we handle everything after that. This is the engine and it runs every day, weekends included.

Weighted content pillar architecture
Daily prompts to your portal, built from your pillars
Weekend prompts aimed at your life outside the job
Published to Instagram and Facebook
All editing, captions, copywriting and design
Hashtags, covers and posting times handled for you
Your podcast episodes cut into short form, at no extra charge
Analytics in the same portal, and prompts retuned around the winners

Studio Production

Interview content shot at the Qinary studio in Scottsdale, included in your subscription rather than sold on top. This is the smaller, more polished part of the mix.

Your studio day is available every month
Two hours and three outfits covers about thirty days
Head and shoulders interview format
On camera coaching and direction throughout
Full edit, color, captions and delivery
Each session cut into a month of short form
Come every month or every other, whatever suits your travel

02 / How it runs

Step by step.

These are ranges rather than fixed dates, because some steps move faster and others wait on schedules. The daily content starts early and runs straight through all of it.

Step 01
Week one

Kickoff and brand study

Two hours with you, going through your unique identifiers, your emotional attributes and what you want this to build toward. Everything downstream comes out of this session, which is why no two clients end up with the same content.

Step 02
Weeks one to three

Brand and avatar

Position, differentiator and voice, then the third party data pull to model your buyer across your markets. Both halves get written into your Brand OS, and your weighted content pillars come out of it.

Step 03
Weeks two to four

Portal, prompts and daily shooting

This is the engine, and it starts before the strategy is even finished. You get your private portal as an app on your phone, your prompt lands every morning, and you shoot short clips as you go and upload them straight from the app. We take it from there. The prompt is a suggestion rather than a script, so take the eighty percent that fits and finish it your own way.

Step 04
Around week four

First studio day in Scottsdale

Once the daily habit is running, you come down for a session. Two hours and three outfits gives us roughly a month of polished content. The daily shooting keeps running right through it, because that is still where most of the reach comes from.

Step 05
Monthly

Strategy call

We get on the phone each month to look at what ran, what you want to push next, and anything changing in your business or your markets that should show up in the prompts.

Step 06
Ongoing, formal review at 90 days

Analytics and optimization

Your numbers sit in the same portal, so there is never a question of whether this is working. We read them every month and we teach you to read them too, down to which pillars are pulling and which formats are turning into real conversations. Your prompts then get rewritten around whatever is winning.

03 / The commitment

Two hours a week is the whole ask.

You are the only person who can be you on camera, so that part stays with you and everything else sits with us.

Your side

Roughly two hours a week

Read your prompt each morning so you know what you are looking for in a normal day
Shoot short clips on your phone, thirty to sixty seconds, no editing and no captions
Upload straight from the portal app on your phone
Send us your podcast episodes once they are finished and we will pull the highlights
Come to Scottsdale for a studio day when it suits you
Tell us when a deal closes or something changes, so we can steer

You never write a caption or schedule a post.

Our side

Every day

Brand strategy, positioning and the full Brand OS
Avatar modeling, third party data and psychographic research
The weighted content pillar architecture
Every prompt written and scheduled to your portal
All editing, captions, copywriting, design and covers
Publishing to Instagram and Facebook
Your podcast episodes cut down and layered into the mix
Studio, crew, direction and the full post production
A monthly strategy call
Monthly analytics, read for you and explained to you
Prompts rewritten around whatever the data says is working

If you uploaded it, we treat it as approved. Nothing sits waiting in your inbox.

Ninety days is where we start, because that is how long it takes the platforms to trust a new rhythm.

Consistency is the largest ranking signal there is

Stopping and restarting puts you back at zero. Inside the first ninety days you should see new reach in your own account, and the numbers to prove it are sitting in your portal the whole time.

04 / Investment

90-Day Minimum

$997/mo

Start the program

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Service Agreement & Resource Reservation

By submitting payment, Client agrees to the following terms. This payment constitutes a binding service agreement between Client and Closing Day Agency, d/b/a Qinary ("Company").

Upon execution of this agreement, a dedicated team is assembled and assigned exclusively to Client's account. All fees are billed in advance to reserve team capacity and production resources. Payment is due in full regardless of utilization. Non-participation, including missed meetings, unanswered communications, or failure to submit required materials, does not constitute grounds for cancellation, pause, credit, or refund.

Minimum Term & Cancellation

All execution services require a minimum 90-day commitment. Following the initial term, services continue on a month-to-month basis and require 30 days written notice prior to the next billing date to cancel. Early termination during the initial term requires payment of all remaining months in the commitment period.

Scope

This engagement covers brand strategy, avatar strategy, management of Instagram and Facebook, and studio production as described above. Repurposing of Client's existing podcast is included where Client supplies finished episodes. Additional platforms, paid media, public relations, blogging and AI search optimization are available and quoted separately. Studio sessions are held at the Qinary studio in Scottsdale, Arizona, and travel to Scottsdale is Client's responsibility. Unused studio sessions do not roll over.

Content & Intellectual Property

All content, strategies, brand assets, and deliverables created by Company on behalf of Client remain the intellectual property of Client upon full payment. Company retains the right to showcase work in portfolio, case studies, and promotional materials unless Client provides written objection. Client is responsible for providing accurate information, timely approvals, and any materials required for content production. Delays caused by Client do not extend deadlines or reduce fees.

Approvals

Material uploaded by Client to the content portal is treated as approved for publication. Company writes captions and copy on Client's behalf and publishes on the agreed calendar without a separate approval step.

Refunds

Closing Day Agency, d/b/a Qinary, does not issue refunds under any circumstances. Payment of any invoice constitutes acceptance of these terms.

Liability

Company is not liable for missed publishing dates, reduced engagement, or performance outcomes resulting from third-party platform changes, algorithm updates, or client delays in approval or content submission. Services are provided on a best-effort basis and no specific results are guaranteed.

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